So today thinking about my film would be on screen.com and about the people that got back to me, and what it is exactly the expect to get out of this? Wondering if it is exploitative relationship as it am I taking advantage of them? Probably since what they are they really going to get out of this wall or what is it that they think that they're going to get. While a few of them are actually said I want to be famous with the OTB I can see myself on the cover of hello, all things which are to do is being famous. And others see it as a chance to practice something they want to to do so look like acting, no-nonsense yes and taking advantage of their desire to present themselves as somebody who's done something beyond just be anonymous.
And then it has been reading about this idea of branded cells and as reality TV group, whose participants are image entrepreneurs working to produce branded versions of themselves but also on a linguist to TV who read financial gain from the load cost of production. The same could be said to me using these people that it lowers the cost of having to pay tractors, and and they are they are informed by and inspired by the whole discourse of reality TV and the idea of branding yourself, all of being all creating a public persona. It's interesting that they will seem to have understood if I'm well, they don't let none of them have found the concept of the other scripts confusing, quite a few of them actually said I want a great script and then I can relate to. The centre that generation completely understands the fame game, but want to be a part of it, and then made me think of this deserves this, and that somebody from a use marketing group said "everybody's got something and that something needs virtual representation".
So in a way these girls getting back to me are kind of playing along with our idea to May pay for something to get them that they need to be expressed in the region, it needs to be seen by others and wholesale terms of its creation of public persona is so this idea that the brand itself as a product of an era of flexible personality, and it's a form of outer directed self presentation.
Anaheim are quite interesting idea this that the construction of self which is outward looking, anticipates what other people will think will think of you, and how they will fit you into the context of culture. I suppose I'm playing out by the fact that the atheists insist story about girls really, and the narrative does reflect the whole narrative of reality TV programs in the sense that going through various things there is trial tribulations, except it doesn't end on a kind of positive note, it is slightly more ambiguously unlike the idea that in reality TV programs you would create their brand itself which will then go and which has value.
And at the end of this idea that the public persona is itself a commodity which can be detached and alienated from the body to produce it, for example think about death celebrities still making money from beyond the grave with the video needs to be alive, that one government while the value of the persona doesn't depend on them actually being fair in bodily form. So it's completely immaterial in that sense it's just them is just a brand protest at plans to add this ultimate image commodity fetish object. So many people want to turn themselves into grounds that include celebrities something that is something that is recognised and seem to have cultural meaning. And another thing is that interesting how many of the applicants fulfil that kind can play of the flexible work with the new type of personality that is needed in in a world of constant innovation and flexibility and adaptability, which is the current capitalist climate. The example many of them are dancers, actresses, models, whatever the day they are they got this right skill set, which which readies them further strain.
And another thing which is mentioned is this idea that the UN is famous as an indicator of personal ability, but that the medical aspects of this Cardiff's self branding particularly through reality TV is is that the girl is not dependent on a particular skill set. So it's more to do with the packaging of the self rather than whatever skills you happen to how and it's more about what it does than what it says. Which takes about a recurrence of his idea of this is that the way he delivered the speech is what's going to convince people not necessarily what she said in an organised part of it. So in the same way that particular skill set that is needed just the ability to position yourself and to our ascent of promotion about oneself and about construction of oneself.
So those we are identities is just a performance which fits in best with the market discourse of the day. And Warren Sussman and fair procedures at some production reflect on an economic and cultural interests, "changing culture do mean changes in modal types of character" and this suggestion that in the 19th century was about character in the 20 centuries it was about personality and our 21st century possibly it's about flexible personality, in here affects the labour and accumulation. In this little personality is always active, willing to innovate, ready to shift personal affiliations if needed to get further, I need to succeed.
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